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公司自(zi)創建(jian)(jian)(jian)以來，專注(zhu)于海(hai)(hai)(hai)洋(yang)(yang)(yang)(yang)生(sheng)(sheng)(sheng)(sheng)物(wu)(wu)產(chan)業(ye)(ye)領域，已形成(cheng)“新型(xing)海(hai)(hai)(hai)洋(yang)(yang)(yang)(yang)生(sheng)(sheng)(sheng)(sheng)物(wu)(wu)肥料、功能(neng)型(xing)海(hai)(hai)(hai)洋(yang)(yang)(yang)(yang)生(sheng)(sheng)(sheng)(sheng)物(wu)(wu)制(zhi)(zhi)品、海(hai)(hai)(hai)洋(yang)(yang)(yang)(yang)環境保護服(fu)務、海(hai)(hai)(hai)洋(yang)(yang)(yang)(yang)健康食(shi)品供應鏈(lian)”四大業(ye)(ye)務版(ban)塊(kuai)。2006年在(zai)(zai)青島膠州(zhou)經濟(ji)開發區(qu)建(jian)(jian)(jian)設(she)(she)了(le)(le)(le)海(hai)(hai)(hai)藻生(sheng)(sheng)(sheng)(sheng)物(wu)(wu)肥料和(he)海(hai)(hai)(hai)洋(yang)(yang)(yang)(yang)生(sheng)(sheng)(sheng)(sheng)物(wu)(wu)制(zhi)(zhi)品生(sheng)(sheng)(sheng)(sheng)產(chan)基(ji)(ji)地(di)，并于2009年在(zai)(zai)膠州(zhou)生(sheng)(sheng)(sheng)(sheng)產(chan)基(ji)(ji)地(di)內建(jian)(jian)(jian)設(she)(she)了(le)(le)(le)國內唯一的(de)(de)綠藻資源(yuan)高(gao)值化利用基(ji)(ji)地(di)，建(jian)(jian)(jian)造了(le)(le)(le)兩艘總排(pai)水量1萬噸的(de)(de)海(hai)(hai)(hai)上環保服(fu)務平臺，2014在(zai)(zai)威海(hai)(hai)(hai)乳山濱(bin)海(hai)(hai)(hai)新區(qu)建(jian)(jian)(jian)設(she)(she)了(le)(le)(le)牡蠣全資源(yuan)化利用和(he)魚(yu)蛋(dan)白生(sheng)(sheng)(sheng)(sheng)產(chan)加工基(ji)(ji)地(di)，2017年在(zai)(zai)榮(rong)成(cheng)俚島建(jian)(jian)(jian)設(she)(she)了(le)(le)(le)以海(hai)(hai)(hai)帶(dai)為(wei)(wei)主要原料的(de)(de)海(hai)(hai)(hai)洋(yang)(yang)(yang)(yang)健康食(shi)品供應鏈(lian)加工基(ji)(ji)地(di)，2020在(zai)(zai)青島高(gao)新區(qu)開工建(jian)(jian)(jian)設(she)(she)“海(hai)(hai)(hai)洋(yang)(yang)(yang)(yang)工具酶、雙藻源(yuan)生(sheng)(sheng)(sheng)(sheng)物(wu)(wu)刺激素、海(hai)(hai)(hai)洋(yang)(yang)(yang)(yang)生(sheng)(sheng)(sheng)(sheng)物(wu)(wu)殺菌劑(ji)、無抗飼料添加劑(ji)、海(hai)(hai)(hai)洋(yang)(yang)(yang)(yang)蛋(dan)白肽(tai)”等(deng)功能(neng)型(xing)海(hai)(hai)(hai)洋(yang)(yang)(yang)(yang)生(sheng)(sheng)(sheng)(sheng)物(wu)(wu)制(zhi)(zhi)品產(chan)業(ye)(ye)基(ji)(ji)地(di)。布局(ju)在(zai)(zai)膠東半(ban)島經濟(ji)圈的(de)(de)產(chan)業(ye)(ye)基(ji)(ji)地(di)總占地(di)面(mian)積52萬平方米，為(wei)(wei)企業(ye)(ye)的(de)(de)產(chan)業(ye)(ye)升級和(he)新舊動能(neng)轉(zhuan)換(huan)提供了(le)(le)(le)強有力的(de)(de)支(zhi)撐和(he)保障。

公司高層領導(dao)作用在企業(ye)的經營管理中(zhong)得到充分體現，確定了企業(ye)文(wen)化，并進(jin)行(xing)了良(liang)好(hao)的宣貫與執行(xing)。企業(ye)愿景：成為全球(qiu)海洋生物(wu)產業(ye)的領軍(jun)企業(ye)；企業(ye)使(shi)命：專注海洋生物(wu)資(zi)源的開發和利(li)用，為人類大健康提(ti)供(gong)高品質的產品和服務；企業(ye)價值(zhi)觀：以客戶為中(zhong)心，以奮斗者為本。

公司(si)(si)從2014年(nian)(nian)開始導(dao)入卓越績效(xiao)管理模式，2020年(nian)(nian)10月(yue)公司(si)(si)進(jin)行(xing)發展戰略規(gui)劃診斷升(sheng)級(ji)，確定了3年(nian)(nian)營銷發展戰略規(gui)劃，審議了營銷、工廠(chang)、職能績效(xiao)考核與(yu)激(ji)勵方案，執行(xing)以來取(qu)得了良好的組織績效(xiao)。

公司以奮斗(dou)者為本，打造了(le)年(nian)輕、專業(ye)的(de)(de)員工隊(dui)伍和遠見卓識的(de)(de)領導團(tuan)隊(dui)，本著責(ze)權對等的(de)(de)原則，建立一(yi)套完(wan)善的(de)(de)分級、分權的(de)(de)授權機制(zhi)，各層(ceng)(ceng)級、各部(bu)門職責(ze)清晰、流程(cheng)完(wan)善的(de)(de)同時又有足夠(gou)的(de)(de)發揮空間。通過(guo)科學的(de)(de)戰(zhan)略(lve)(lve)研討制(zhi)定了(le)清晰可行的(de)(de)發展戰(zhan)略(lve)(lve)，再將戰(zhan)略(lve)(lve)層(ceng)(ceng)層(ceng)(ceng)部(bu)署，逐(zhu)級考核，確保了(le)戰(zhan)略(lve)(lve)目標的(de)(de)實現。

公(gong)司在發展(zhan)過(guo)程中時刻不忘(wang)履行社會責(ze)任，建立了青島市唯(wei)一的滸(hu)苔(tai)處(chu)(chu)置和(he)(he)資源(yuan)化利用基地(di)，打造兩(liang)艘總排水量上萬噸的海上處(chu)(chu)置平(ping)臺，大幅提高(gao)了滸(hu)苔(tai)的處(chu)(chu)置效(xiao)率，保(bao)障了青島近(jin)(jin)海海洋生態環(huan)境，產生了良好(hao)的環(huan)境效(xiao)益、生態效(xiao)益和(he)(he)環(huan)境效(xiao)益。公(gong)司在鄉村經濟振(zhen)興和(he)(he)扶貧抗災等方面也一直在盡(jin)著自己的責(ze)任，近(jin)(jin)五年累計捐款捐物1300多萬元。

為(wei)適應市(shi)場營銷(xiao)(xiao)模式(shi)多元化(hua)的發展(zhan)，海(hai)大生(sheng)物(wu)集團通過找準(zhun)(zhun)市(shi)場定位制定了準(zhun)(zhun)確“54321”營銷(xiao)(xiao)策(ce)略，在(zai)行業傳(chuan)播中延伸(shen)品牌價值(zhi)，創新終(zhong)端(duan)營銷(xiao)(xiao)服(fu)(fu)務(wu)模式(shi)，持續(xu)為(wei)用(yong)戶(hu)創造價值(zhi)。公司(si)先后共建立17個“海(hai)狀元818海(hai)洋智肥家”、99家“海(hai)狀元一卡通”會員(yuan)店、209家“海(hai)狀元”星級服(fu)(fu)務(wu)站、432家“海(hai)狀元”服(fu)(fu)務(wu)站、672家合(he)作農資服(fu)(fu)務(wu)點(dian)，為(wei)農民的生(sheng)產需求(qiu)提(ti)供(gong)最(zui)直接、最(zui)專業的技(ji)術指(zhi)導(dao)和幫扶，使品質種植全程解決方案(an)高效(xiao)落地，提(ti)升海(hai)狀元系(xi)列產品的品牌美譽度(du)和客戶(hu)體驗(yan)。

公司(si)積極探(tan)索以互聯(lian)網(wang)為支撐的(de)新(xin)型商業模式，將公眾號、短視頻、線上直播等(deng)新(xin)媒(mei)體同公司(si)的(de)營(ying)銷(xiao)和(he)服務模式進行(xing)融合，通過(guo)渠道多(duo)樣化、營(ying)銷(xiao)立體化、宣傳分眾化，促(cu)進市場規模擴增。

自2015年(nian)以(yi)來公司產(chan)品銷(xiao)量、客(ke)戶(hu)滿(man)意度、客(ke)戶(hu)忠誠度等指標連(lian)年(nian)位居細分(fen)行業首位。公司在國內(nei)市場經營良好的情況下(xia)，也(ye)高(gao)(gao)度重視國際(ji)市場的開拓(tuo)，產(chan)品遠(yuan)銷(xiao)南美(mei)、中東、非洲、東南亞等地(di)區(qu)，同時進入了(le)歐美(mei)等高(gao)(gao)端(duan)國際(ji)市場，為當地(di)客(ke)戶(hu)提供良好的服務。

作(zuo)為國(guo)內海(hai)藻肥行業(ye)的(de)領航者，公(gong)司(si)在品(pin)牌(pai)、市場方面獲(huo)得(de)多項(xiang)(xiang)殊榮(rong)，受(shou)到市場的(de)高(gao)度(du)認(ren)(ren)可，產(chan)品(pin)已通過“歐盟ECOCERT有機(ji)認(ren)(ren)證、REACH認(ren)(ren)證、綠色食品(pin)生產(chan)資(zi)料認(ren)(ren)證、COFCC有機(ji)生產(chan)投入品(pin)認(ren)(ren)證”等(deng)多項(xiang)(xiang)認(ren)(ren)證，公(gong)司(si)主(zhu)打(da)產(chan)品(pin)“海(hai)狀元(yuan)818”品(pin)牌(pai)海(hai)藻肥料獲(huo)得(de)“中國(guo)馳名(ming)商標”、“山東(dong)名(ming)牌(pai)”、“山東(dong)省著(zhu)名(ming)商標”、“山東(dong)省知(zhi)名(ming)品(pin)牌(pai)”、“山東(dong)省優質品(pin)牌(pai)”，榮(rong)獲(huo)“中國(guo)有機(ji)肥十佳品(pin)牌(pai)、出口商、海(hai)外市場拓展獎(jiang)”等(deng)多項(xiang)(xiang)榮(rong)譽。

四、資源方面

為(wei)實現公司(si)的發(fa)(fa)展(zhan)戰略目標，基(ji)于(yu)“人(ren)才(cai)(cai)為(wei)本”的企(qi)(qi)業宗(zong)旨，公司(si)建立了由(you)職位分析(xi)評價體(ti)系、薪酬(chou)激(ji)勵體(ti)系、績效(xiao)評價體(ti)系、培訓開(kai)發(fa)(fa)體(ti)系、素質能力識別體(ti)系等5大(da)體(ti)系構成的人(ren)力資源開(kai)發(fa)(fa)與管理系統，營造卓越的階(jie)梯(ti)式(shi)人(ren)才(cai)(cai)培養、多通道的職業上升空間，有效(xiao)地(di)促進(jin)了企(qi)(qi)業與員工的共同(tong)發(fa)(fa)展(zhan)。

財務管(guan)理(li)以(yi)經營利潤為目(mu)標(biao)，以(yi)控(kong)制成(cheng)本(ben)為核心，將(jiang)預(yu)算(suan)管(guan)理(li)的(de)內容(rong)由目(mu)標(biao)成(cheng)本(ben)控(kong)制到(dao)企業管(guan)理(li)的(de)各(ge)個環節，建立全方位的(de)預(yu)算(suan)管(guan)理(li)體系(xi)。2021年主(zhu)營業務收(shou)入較(jiao)2020年增長70%以(yi)上，實現跨(kua)躍(yue)式增長和質的(de)飛躍(yue)。

公(gong)司(si)技(ji)(ji)(ji)(ji)術平臺獲(huo)得(de)了(le)(le)山(shan)(shan)(shan)(shan)(shan)東(dong)(dong)(dong)(dong)(dong)省(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)企(qi)業(ye)(ye)(ye)(ye)(ye)技(ji)(ji)(ji)(ji)術中心、山(shan)(shan)(shan)(shan)(shan)東(dong)(dong)(dong)(dong)(dong)省(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)省(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)級示范工(gong)(gong)(gong)(gong)程(cheng)技(ji)(ji)(ji)(ji)術研(yan)(yan)究中心、國家(jia)(jia)(jia)級綠(lv)藻研(yan)(yan)究及應用技(ji)(ji)(ji)(ji)術中心、山(shan)(shan)(shan)(shan)(shan)東(dong)(dong)(dong)(dong)(dong)省(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)博士(shi)后創(chuang)新(xin)實踐基(ji)地(di)、山(shan)(shan)(shan)(shan)(shan)東(dong)(dong)(dong)(dong)(dong)省(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)海洋(yang)(yang)工(gong)(gong)(gong)(gong)程(cheng)技(ji)(ji)(ji)(ji)術協同創(chuang)新(xin)中心、山(shan)(shan)(shan)(shan)(shan)東(dong)(dong)(dong)(dong)(dong)省(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)海藻生物(wu)肥料工(gong)(gong)(gong)(gong)程(cheng)研(yan)(yan)究中心、山(shan)(shan)(shan)(shan)(shan)東(dong)(dong)(dong)(dong)(dong)省(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)鄉村振興專(zhuan)家(jia)(jia)(jia)服務基(ji)地(di)等(deng)(deng)5個(ge)(ge)中心、2個(ge)(ge)基(ji)地(di)認定，并(bing)與(yu)中國海洋(yang)(yang)大學(xue)、中科(ke)(ke)(ke)(ke)院海洋(yang)(yang)所(suo)(suo)、中科(ke)(ke)(ke)(ke)院過(guo)程(cheng)所(suo)(suo)、中科(ke)(ke)(ke)(ke)院亞熱帶農業(ye)(ye)(ye)(ye)(ye)生態所(suo)(suo)等(deng)(deng)大專(zhuan)院校、科(ke)(ke)(ke)(ke)研(yan)(yan)院所(suo)(suo)建立了(le)(le)良好的產(chan)學(xue)研(yan)(yan)合作(zuo)，引(yin)入(ru)4名省(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)級以(yi)上(shang)技(ji)(ji)(ji)(ji)術人才(cai)及專(zhuan)家(jia)(jia)(jia)，與(yu)中國海洋(yang)(yang)大學(xue)、山(shan)(shan)(shan)(shan)(shan)東(dong)(dong)(dong)(dong)(dong)大學(xue)、海洋(yang)(yang)生物(wu)研(yan)(yan)究院等(deng)(deng)共(gong)建多個(ge)(ge)產(chan)學(xue)研(yan)(yan)合作(zuo)項(xiang)(xiang)(xiang)目(mu)，公(gong)司(si)每年投(tou)入(ru)銷(xiao)售收入(ru)4%以(yi)上(shang)的科(ke)(ke)(ke)(ke)研(yan)(yan)經費，2010年以(yi)來承(cheng)擔國家(jia)(jia)(jia)級項(xiang)(xiang)(xiang)目(mu)11項(xiang)(xiang)(xiang)，省(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)級及地(di)方科(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)項(xiang)(xiang)(xiang)目(mu)20項(xiang)(xiang)(xiang)，確(que)保了(le)(le)技(ji)(ji)(ji)(ji)術領(ling)(ling)先(xian)。截至目(mu)前(qian)公(gong)司(si)已(yi)經獲(huo)得(de)授權(quan)發明專(zhuan)利41項(xiang)(xiang)(xiang)，3項(xiang)(xiang)(xiang)國際領(ling)(ling)先(xian)的科(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)成果，3項(xiang)(xiang)(xiang)國內(nei)領(ling)(ling)先(xian)的科(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)成果，制(zhi)(zhi)定了(le)(le)2項(xiang)(xiang)(xiang)行業(ye)(ye)(ye)(ye)(ye)標準，獲(huo)得(de)海洋(yang)(yang)工(gong)(gong)(gong)(gong)程(cheng)科(ke)(ke)(ke)(ke)學(xue)技(ji)(ji)(ji)(ji)術獎(jiang)一等(deng)(deng)獎(jiang)1項(xiang)(xiang)(xiang)，山(shan)(shan)(shan)(shan)(shan)東(dong)(dong)(dong)(dong)(dong)省(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)科(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)進步(bu)(bu)三(san)等(deng)(deng)獎(jiang)2項(xiang)(xiang)(xiang)、青島(dao)市(shi)科(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)進步(bu)(bu)二(er)等(deng)(deng)獎(jiang)2項(xiang)(xiang)(xiang)。獲(huo)得(de)“國家(jia)(jia)(jia)工(gong)(gong)(gong)(gong)信部專(zhuan)精特新(xin)‘小巨人’企(qi)業(ye)(ye)(ye)(ye)(ye)”、“山(shan)(shan)(shan)(shan)(shan)東(dong)(dong)(dong)(dong)(dong)省(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)制(zhi)(zhi)造業(ye)(ye)(ye)(ye)(ye)單項(xiang)(xiang)(xiang)冠軍(jun)”、“山(shan)(shan)(shan)(shan)(shan)東(dong)(dong)(dong)(dong)(dong)省(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)農業(ye)(ye)(ye)(ye)(ye)產(chan)業(ye)(ye)(ye)(ye)(ye)化省(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)級重點(dian)龍頭企(qi)業(ye)(ye)(ye)(ye)(ye)”、“山(shan)(shan)(shan)(shan)(shan)東(dong)(dong)(dong)(dong)(dong)省(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)優(you)質品(pin)(pin)牌(pai)”、“山(shan)(shan)(shan)(shan)(shan)東(dong)(dong)(dong)(dong)(dong)省(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)海洋(yang)(yang)產(chan)業(ye)(ye)(ye)(ye)(ye)民營企(qi)業(ye)(ye)(ye)(ye)(ye)10強”、“山(shan)(shan)(shan)(shan)(shan)東(dong)(dong)(dong)(dong)(dong)省(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)制(zhi)(zhi)造業(ye)(ye)(ye)(ye)(ye)高端品(pin)(pin)牌(pai)培育企(qi)業(ye)(ye)(ye)(ye)(ye)”、“山(shan)(shan)(shan)(shan)(shan)東(dong)(dong)(dong)(dong)(dong)省(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)專(zhuan)利創(chuang)新(xin)企(qi)業(ye)(ye)(ye)(ye)(ye)100強”、“國家(jia)(jia)(jia)知(zhi)識產(chan)權(quan)示范企(qi)業(ye)(ye)(ye)(ye)(ye)”、“新(xin)一代‘青島(dao)金花’培育企(qi)業(ye)(ye)(ye)(ye)(ye)”等(deng)(deng)殊榮，并(bing)先(xian)后獲(huo)得(de)“青島(dao)市(shi)科(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)進步(bu)(bu)獎(jiang)”、“山(shan)(shan)(shan)(shan)(shan)東(dong)(dong)(dong)(dong)(dong)省(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)(sheng)科(ke)(ke)(ke)(ke)技(ji)(ji)(ji)(ji)進步(bu)(bu)獎(jiang)”和(he)“海洋(yang)(yang)工(gong)(gong)(gong)(gong)程(cheng)科(ke)(ke)(ke)(ke)學(xue)技(ji)(ji)(ji)(ji)術獎(jiang)一等(deng)(deng)獎(jiang)”等(deng)(deng)獎(jiang)項(xiang)(xiang)(xiang)。

未來，青島海大生(sheng)物(wu)集(ji)團將(jiang)繼續(xu)堅持“人才為本、技術領先(xian)、創(chuang)新(xin)(xin)(xin)發展、服務社(she)會”的(de)宗(zong)旨，以科技創(chuang)新(xin)(xin)(xin)驅動企業(ye)高質量發展，同時借助青島高新(xin)(xin)(xin)區海大生(sheng)物(wu)產業(ye)園的(de)建(jian)設(she)，在現代(dai)海洋生(sheng)物(wu)制品(pin)方(fang)面不斷創(chuang)新(xin)(xin)(xin)和(he)發展，鑄就(jiu)新(xin)(xin)(xin)一輪青島海洋攻勢的(de)新(xin)(xin)(xin)樣板、新(xin)(xin)(xin)引(yin)擎(qing)。